Dominic has been directing commercials for seven years, he is based in Manchester and joined Russell Avis Productions in 2000. He has shot commercials for VodaFone, Lifestyle Sports, Tayto, Volkswagon, Esat Digifone, HB and NTL

He graduated from film school in 1996 and was the winner of the Kodak Eastman Award.

Dominic joined Tony Kaye in London In 1998 and shot commercials for IKEA, HMV, Norwich Union, Pot Noodle and a Starsky and Hutch Promo.